One Additional Hall!

A brand-new hall for a Festival like never before!

PLAY keeps growing, and for the 2025 edition, it’s expanding with the addition of Hall 19! This brings the total festival space to 43,000 square metres of indoor gaming, nearly double the size of last year’s edition. And that’s not all — a major part of this new space will be dedicated to the unstoppable wave of Trading Card Games!

Exciting details about Hall 19 will be revealed in the coming days… stay tuned!

Discover the Play 2025 Pre-Map

We’re unveiling the thematic layout of this year’s festival!

There's so much more to share and so little time to do it!

The Science Area Just Got Even Bigger

PLAY isn’t just a haven for gamers — it’s also a hub for those who research, design, and innovate through games. For the first time, CNR (Italy's National Research Council) and INDIRE (Italy's National Institute for Documentation, Innovation, and Educational Research) are joining the Festival as scientific partners, reinforcing PLAY’s central role in research and education

PLAY 2025 Evolution Presents: Our Guest Country – Croatia!

For the first time, it’s not just about guest speakers — this year, an entire country takes centre stage!

PLAY is launching a new initiative: each year, Play will celebrate a seleted nation with a dedicated space honouring its gaming culture. The first Guest Country of this initiative will be Croatia, featuring a special area showcasing its game designers and publishers

PLAY 2025 is set to be the biggest, most innovative, and most exciting edition yet!

Don’t miss the next updates—the game has only just begun! 🎲🔥